Head of Marketing | Adtech
Job Spec
Job title: Head of Marketing Location: Amsterdam / Hybrid Reports to: CMO Employment: Full-time Salary range: €90-115K
About the Company
The Company is a European e-commerce scale-up active in 21 markets, serving 25,000+ marketplaces, resellers, and brands. It runs managed Shopping campaigns across Google, Microsoft, and its own comparison shopping platform on a pay-per-sale basis, operates that platform for 2M+ monthly shoppers, and offers a Premium CSS subscription that gives stronger bidding power in Google Shopping. With a team of 40+ across tech, operations, marketing, and sales, the Company is looking for a Head of Marketing to own B2B demand generation and help lead its marketing function.
Your Role
As Head of Marketing, you own B2B demand generation for the Company: the paid, outbound, and growth engine that turns interest into qualified pipeline across 21 European markets. You report to the CMO.
You own demand generation end to end, from strategy through to the pipeline it produces. You decide where budget goes, which channels to back, and how marketing converts into pipeline, and you own the measurement that proves it.
The Content & Brand Marketing Manager reports to you, one of the main levers you have to hit those targets. You are commercially sharp enough to own the economics of acquisition and hands-on enough to run the campaigns yourself while the function is small.
Responsibilities
- Own B2B brand marketing strategy across the full funnel, from proposition through to conversion
- Own demand generation strategy: decide which channels and campaigns produce qualified pipeline at a viable cost, and allocate budget accordingly
- Own brand strategy, communications, and PR to build the awareness that feeds the funnel
- Own content, distribution, and events that generate pipeline
- Partner with affiliate, reseller, and agency networks on co-marketing opportunities
- Own the marketing number and measurement: cost per lead, lead-to-deal, and LTV:CAC, with attribution through the CRM and spend tracked against closed revenue
- Lead a lean marketing team and manage freelancers and agency partners
Requirements
- 6+ years in B2B marketing, with direct ownership of demand generation and a track record of producing pipeline. Relevant experience matters more than the title you held
- Experience in or adjacent to e-commerce, performance marketing, ad tech, or marketplace/platform B2B
- Commercial fluency: you think in cost per lead, lead-to-deal, and LTV:CAC, and can defend a budget with funnel maths
- An entrepreneurial, hands-on operator who runs paid and outbound campaigns themselves. Team leadership is welcome, but the role is built around building and running, not managing
- Analytics and CRM fluency, with a platform such as HubSpot; you own attribution and reporting rather than delegating them
- Fluent in English; Dutch is a plus
Nice to Have
- Experience building demand generation or a paid acquisition channel from zero for a B2B company, ideally across multiple European markets
- Experience marketing into or through a channel or partner-driven sales model, such as affiliate, reseller, or agency networks
- Background in affiliate marketing, comparison shopping, or CSS-adjacent businesses
- Familiarity with the Google Shopping, paid search, or CSS ecosystem; GA4; HubSpot reporting
Benefits
- Own the marketing engine for a fast-growing European e-commerce company, with real impact on commercial growth
- Report directly to the CMO and work with commercial leadership across the business
- Work with great colleagues in a collaborative, supportive environment
- An office in the heart of Amsterdam with a flexible hybrid working policy
- Room to grow as the marketing function and team scale
- Company laptop and full travel cost reimbursement
- 25 days of annual leave
- Work from anywhere up to 15 days per year
- Competitive salary
- ClassPass membership
- Healthy snacks in the office
Interested? Apply here and send your application to Maurits Stuyver or reach out directly: info@vondel.co
